Clotaire Rapaille: 4 books
The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Language: English
Release Date: June 6, 2006
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to...
El verbo de las culturas
Descubre cuál es tu verbo
Language: Spanish
Release Date: March 1, 2015
Un recorrido por diversos países de Europa, América y Asia para saber cuál es su verbo clave y a la vez entender más su cultura.
Clotaire Rapaille es autor del bestseller internacional El código cultural, que llegó al puesto #9 en la lista de los más vendidos de Business Week.
El...
The Global Code
How a New Culture of Universal Values Is Reshaping Business and Marketing
Language: English
Release Date: September 29, 2015
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or...
Move Up
Why Some Cultures Advance While Others Don't
Language: English
Release Date: April 30, 2015
With an abundance of data and evidence, Move UP explores the societal and biological factors that determine whether cultures are able to ascend socially, economically and intellectually. This provocative, ambitious and entertaining book devises a formula that will allow countries and individuals to...