Colin: 2238 books

Get your head around company finance. Whether you're a small business owner or a corporate manager with budget responsibilities, having an understanding of your company's finances is crucial. This user-friendly guide takes you through all the key elements of UK business accounting, covering...

Entrepreneurs need to be financially literate. The most common cause of business failure is poor financial control stemming from an ignorance of the basics of business finance. Practical Financial Management is intended to help those who find business finance confusing. Now in its eighth edition,...

Starting your own UK business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and...

The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering thirteen key topics which fall under three main headings - the fundamentals of business finance, corporate capital structures and financial strategies and special topics. Learn what they teach you at the...

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at...

Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff...

For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. ***Starting a Business...

Jorge Lorenzo, Valentino Rossi, Marc Márquez, and the rest of the superstars of the MotoGP World Championship are put under the microscope in this NFL-style scouting guide. Inside the SCOUT'S GUIDE TO MOTOGP 2016, the styles, strengths, and weaknesses of the world's most gifted and dedicated...

Describes the lives, theories, and legacies of six great minds in finance who changed the way we look at financial markets and equilibrium. Bachelier, Samuelson, Fama, Ross, Tobin, and Shiller; proponents and critics of the market efficiency theories who redefined modern finance, creating the foundation on which all financial analysis rests.

The world has moved on in the advanced economies where credit based financial systems coupled with malleable accounting systems disconnect capitalization and wealth accumulation from GDP trajectories and financial surplus. This, the book argues, is the product of economic, financial and cultural imperatives...

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic...

First published in 1980, Economic Behaviour: An Introduction has been written specifically to speed up the settling-in process of students new to the subject of economics. It starts at the shallow end with the family budget and proceeds via an examination of business decision-taking to the analysis...

Business Accounting can be complex. Whilst most people have a basic idea of accounting and maintaining books, not everyone knows how to use accounts fully to manage a business. This book deals comprehensively with the overall basics of accounts and preparation of books and accounts. It also deals...

Have you ever thought about taking time off to • ride your bike across the United States? • conduct research in the Amazonian rain forest? • work on a presidential campaign? • build houses for the poor? Tens of thousands of students each year take a break before, or even during college...