Cynthia Huffman: 1 book
The Why of Consumption
Contemporary Perspectives on Consumer Motives, Goals and Desires
Language: English
Release Date: September 2, 2003
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:
What...
