How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
by
Darren ROVELL
Language: English
Release Date: September 2, 2005
Selected as one of Soundview Executive Book Summaries's the "30 Best Business Books" of the year. Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald’s...