David Clayton: 28 books

The Notts County Miscellany is a book on the Magpies like no other, packed with facts, stats, trivia, stories, and legend. Featured here are more than 100 stories on the world's oldest football club ranging from how the club was formed in 1862 up to little-known facts about Director of Football Sven-Goran...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know...

This collection of essays examines the contributions of some of the most notable interpreters of southern history and culture, furthering our understanding of the best historical work produced on the region. Historian Glenn Feldman gathers together a group of essays that examine the efforts...

Famous for his masculine swagger and gritty roles, American cultural icon Clint Eastwood has virtually defined the archetype of the tough lawman. Beginning with his first on-screen appearance in the television series Rawhide (1959--1965) and solidified by his portrayal of the "Man with No Name"...

This edited volume describes various analytic methods used by intelligence analysts supporting military operations in Iraq and Afghanistan as members of the Iraq and Afghan Threat Finance Cells—interagency intelligence teams tasked to disrupt terrorist and insurgent funding. All contributors have...

Campus leaders describe how community colleges, publicly funded universities, and private liberal arts colleges across America are integrating sustainability into curriculum, policies, and programs. In colleges and universities across the United States, students, faculty, and staff are forging...

☆《華爾街日報》、英國《金融時報》、《財星》、《富比士》、《公司雜誌》專文報導推薦 ** ** 當代最有影響力的創新大師克里斯汀生最新著作 揭開破壞性創新未解決的關鍵：商機在哪裡？該如何創新？ ** ** **顧客想要的不是你的產品或服務，**而是解決他問題的方案 學會問對問題，改變思考視角，找出顧客真正購買的原因 31****個給領導者的思考題，全方位審視創新關鍵 ** **   你的公司也這樣嗎？關心銷售狀況、哪些人會購買商品、對商品是否滿意，卻對顧客為何會選擇你產品的原因，而不是競爭對手的不太清楚。 為什麼不斷增加差異化新功能，銷售卻沒有同步成長？   錯誤的問題，永遠引導不到正確的方向。 一旦市場情勢改變，非常可能一夕瓦解過去成功的企業。   創新不只需要了解顧客的需求，更要了解：顧客選擇這個產品做什麼？也就是要了解顧客使用產品的用途，在什麼情境下使用，遠勝過拚命改善產品的功能、特色。   克里斯汀生是全球最受推崇的創新大師，他的破壞性創新理論是《經濟學人》評為有史以來最重要的六大管理著作之一，尤其當今無一產業不面臨被科技顛覆的威脅。   破壞性創新理論解析對競爭的回應，預測將被顛覆企業的行為，但並沒有指引企業該往何處創新或如何創新，才能顛覆市場的領導者或開創新市場，但「用途理論」可以做到這些。   經過20年的持續研究，克里斯汀生補上了破壞性創新理論最關鍵的缺口，提出「創新的用途理論」，轉換思考邏輯，以「用途」視角，找出顧客消費的「起因」，重新架構創新，並且深入解析什麼是用途？用途與需求有什麼不同？如何理解用途的社會面與情感面？   因此Netflix不是與亞馬遜競爭，而是跟你放鬆時做的每件事競爭（如打電玩） Facebook和抽菸某些時刻是在同樣的用途上競爭 BMW不只與傳統高級車款競爭，也跟Uber競爭   當你轉換視角...

This anthology of black writers traces the evolution of African-American perspectives throughout American history, from the early years of slavery to the end of the 20th century. The essays, manifestos, interviews, and documents assembled here, contextualized with critical commentaries from Marable...

Some pursue heroism, others are thrust into it. Superheroes. They live among us, some hidden in plain sight, others as well-known celebrities. All carry a burden and a purpose: to destroy the evils of this world and keep the common man safe from harm. But evil is a strong thread that...

STRAIGHT TALK FROM A DOCTOR ON HOW TO MINIMIZE THE DAMAGE FROM THE UNHEALTHY LIFESTYLE CHOICES WE ALL KNOW WE SHOULDN'T MAKE -- BUT DO ANYWAY There are thousands of books out there on how to live a healthy life, but let's be honest: most of us don't want to live a healthy life -- we want to...

It takes only one look at today's news page or one listen to the news shows to understand that, clearly, there is no shortage of kingdom challenges for the twenty-first-century church at large, for Christian organizations and agencies, or for us as individuals. In the face of such enormous problems...

Atlanta's experience over the past 15 to 20 years is reflective of many cities, particularly those in the south and west. Thus, the story of how and why Atlanta has changed is informative for cities in general. What accounts for the positive turn-around of the city of Atlanta? What can other cities...

This book provides an international perspective on rural planning, focused on developing countries. It examines conventional development planning and innovative local planning approaches, drawing together lessons from recent experience of rural planning and land use. The authors examine past and current...

This is a beginner's practical guide that doesn't involve any code or programming concepts. You will learn by pointing and clicking on the options available in front of you. It includes easy-to-follow instructions and screenshots that will guide you through creating a powerful website. Each chapter stands...