David Mazursky: 1 book

Book cover of Creativity in Product Innovation
by Jacob Goldenberg, David Mazursky
Language: English
Release Date: January 3, 2002

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors...
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