David Prentice: 5 books

Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and...

Ancient human groups in the Eastern Woodlands of North America were long viewed as homogeneous and stable hunter-gatherers, changing little until the late prehistoric period when Mesoamerican influences were thought to have stimulated important economic and social developments. The authors in this...

Traces the sources of power and large-scale organization of prehistoric peoples among Archaic societies. By focusing on the first instances of mound building, pottery making, fancy polished stone and bone, as well as specialized chipped stone, artifacts, and their widespread exchange, this...

From President Truman's use of a domestic propaganda agency to Ronald Reagan's handling of the Soviet Union during his 1984 reelection campaign, the American political system has consistently exerted a profound effect on the country's foreign policies. Americans may cling to the belief that "politics...

Transport Nodal System provides a comprehensive introduction to the development of transport nodes and nodal systems, focusing on economic, operational, management, planning, policy, regulation and sustainability perspectives. Through a deep analysis on different types of transport nodes from diverse...