David Shilbury: 2 books

Sport is one of Australia's major industries, as well as one of our most popular pastimes. From council playing fields to Olympic competition, sport is highly organised and structured. Sport Management in Australia provides a comprehensive overview of the organisation of sport in Australia....

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing...