Dilip Soman: 3 books
Innovating for the Global South
Towards an Inclusive Innovation Agenda
Language: English
Release Date: January 22, 2014
Despite the vast wealth generated in the last half century, in today’s world inequality is worsening and poverty is becoming increasingly chronic. Hundreds of millions of people continue to live on less than $2 per day and lack basic human necessities such as nutritious food, shelter, clean water,...
Flux
What Marketing Managers Need to Navigate the New Environment
Language: English
Release Date: December 5, 2012
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands....
MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME
One Stage at a Time
Language: English
Release Date: October 20, 2009
How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view...