Donald W Fiske: 2 books

Managing Personality is grounded in the conviction that scientific understanding of personality requires measurement in order to describe phenomena in an objective, systematic fashion and to test theories. Many have argued that science progresses with improvements in instrumentation and methodology....

Originally published in 1977. This book focuses on how to do research in the area of face-to-face interaction when studying human social conduct. It covers the methods of data collection and analysis and looks at the efficiency of these. It secondarily considers a model for conceptualising such interactions,...