The Growth of Commercial Sponsorship
by
Dr Deborah Philips, Prof. Garry Whannel
Language: English
Release Date: August 29, 2013
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served...