Dr Deborah Philips: 1 book

Book cover of The Trojan Horse

The Trojan Horse

The Growth of Commercial Sponsorship

by Dr Deborah Philips, Prof. Garry Whannel
Language: English
Release Date: August 29, 2013

The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served...
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy