Dr Nikolaos Dimitriadis: 2 books
Advanced Marketing Management
Principles, Skills and Tools
Language: English
Release Date: November 3, 2018
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting...
Neuroscience for Leaders
A Brain Adaptive Leadership Approach
Language: English
Release Date: April 3, 2016
To behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. With insight from applied neuroscience, behavioural economics and psychology, the brain can be retrained and become our most valuable asset. Neuroscience for Leaders takes a...