Dr Steven Struhl: 2 books
Practical Text Analytics
Interpreting Text and Unstructured Data for Business Intelligence
Language: English
Release Date: July 3, 2015
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics...
Artificial Intelligence Marketing and Predicting Consumer Choice
An Overview of Tools and Techniques
Language: English
Release Date: April 3, 2017
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. ***Artificial...