Gautam Mahajan: 3 books
Value Creation
The Definitive Guide for Business Leaders
Language: English
Release Date: June 20, 2016
Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of Customers, Employees, Investors,...
Customer Value Investment
Formula for Sustained Business Success
Language: English
Release Date: December 4, 2007
The Customer is the ultimate driver of a business. Customers buy products and services that give them more value and this value is what gives one company the winning edge over another.
Using the unique Customer-in-Center concept, this pathbreaking book explains how investing in Customer Value...
Value Dominant Logic
Helping Individuals and Their Companies to Succeed
Language: English
Release Date: December 7, 2018
Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees,...