How to Develop an Integrated Marketing Campaign in the Digital Era
by
Gini Dietrich, Geoff Livingston
Language: English
Release Date: April 24, 2012
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications,...