Gerard Hastings: 2 books
Social Marketing
Rebels with a Cause
Language: English
Release Date: November 2, 2017
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with:
Case studies from across the globe,
accessible exercises,
engaging stories
and online...
The Marketing Matrix
How the Corporation Gets Its Power – And How We Can Reclaim It
Language: English
Release Date: May 2, 2013
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are...