Gini Dietrich: 2 books
Spin Sucks
Communication and Reputation Management in the Digital Age
Language: English
Release Date: February 20, 2014
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers,...
Marketing in the Round
How to Develop an Integrated Marketing Campaign in the Digital Era
Language: English
Release Date: April 24, 2012
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications,...