Guy Kawasaki: 14 books

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom...

"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy...

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no...

A rogue business strategist and marketing expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to crush the competition. If you were intrigued by the title of this book, you are probably the type of business book reader who's...

Dans ce livre très personnel, Guy Kawasaki, enfant d’Hawaï, petit-fils d’immigrants japonais qui avait tout juste la moyenne en anglais au collège, raconte comment il est devenu un entrepreneur à succès dans la Silicon Valley et un influenceur « mythique » sur les réseaux sociaux. Il explique...

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment...

Dans l'Art de se lancer 2.0, vous découvrirez 64 % de contenu supplémentaire par rapport à la première édition de l'Art de se lancer. Ce livre prend en compte les changements qui ont transformé le monde de l'entreprise au cours de la dernière décennie, et vous apprend à utiliser efficacement...

Conseguir cautivar, tal como lo define Guy Kawasaki, el gurú de los negocios, no consiste en manipular a la gente. Se trata, sin embargo, de transformar situaciones y relaciones humanas. Supone convertir la hostilidad en civismo para que al final derive en afinidad. Consiste, en definitiva,...

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary...

Ormai non ci sono più dubbi: se vuoi promuovere un'attività economica, un prodotto o magari te stesso, i social media sono l'elemento che può determinare il successo o fallimento. C'è tutta una schiera di esperti, autori e consulenti vari pronti a darti consigli in materia. Ma nessuno è come...

Stratégies gagnantes pour un usage professionnel L’objectif de ce livre est de vous donner les clés de la réussite sur les médias sociaux. Guy Kawasaki et Peg Fitzpatrick vous font bénéficier de leur expérience de professionnels du Web pour vous aider à acquérir une parfaite...

« Lisez ce livre pour créer une entreprise aussi magique qu’Apple ! » Steve Wozniack, cofondateur d’Apple. « Croire en une idée qui offre au client quelque chose d’absolument unique est d’une importance capitale, mais c’est aussi tout un art, dont ce livre capture l’essence...

El arte de empezar es un bestseller clásico que explica cómo convertir el lanzamiento de un producto, servicio o idea en un éxito de ventas. En esta nueva edición, revisada y actualizada, se ha incorporado todo lo relativo al marketing online y a la transformación digital. Una década...

Presented in letter form, here are private messages of hope from 33 exceptional individuals--including actress/model Renee Russo, jazz musician Herbie Hancock and Body Shop founder Anita Roddick--which will inspire others to overcome their own adversities and achieve richer, more fulfilled lives.