Gwen Ansell: 1 book
New Markets, New Mindsets
Creating Wealth with South Africa's Low-Income Communities Through Partnership and Innovation
Language: English
Release Date: May 1, 2012
Doing business with low-income communities which academics and practitioners have christened the base of the pyramid’ (BoP) now includes a focus on creating sustainable markets with the potential to realise future profit simply milking’ a market for the next quarter’s profits is...
