Hans Van Kranenburg: 1 book

Book cover of Nonmarket Strategic Management
by Cosmina Lelia Voinea, Hans Van Kranenburg
Language: English
Release Date: July 14, 2017

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social,...
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