Harry Mills: 3 books

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible,...

Para obtener el éxito en el ámbito profesional es indispensable saber cómo llevar a buen término una negociación. Ante todo, es necesario ser conscientes de las capacidades que cada uno de nosotros posee y reforzarlas con dotes de persuasión. En esta obra, el autor se vale de su gran experiencia...

The new edition of this popular book is reorganized to present pairs of contrasting views on what it means to be a man in contemporary Western culture. Addressing such issues as sex differences, fatherhood, intimacy, homosexuality, and oppression; the collection also includes new discussions of paternity,...