A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management
by
Farzana Quoquab, Adriana Md Rizal, Maizaitulaidawati Md Husin
Language: English
Release Date: February 1, 2018
This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/trainers in advanced undergraduate and MBA/MSc classes. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive...