Heather Yaxley: 1 book

Book cover of The Public Relations Strategic Toolkit

The Public Relations Strategic Toolkit

An Essential Guide to Successful Public Relations Practice

by Heather Yaxley, Alison Theaker
Language: English
Release Date: October 12, 2017

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts...
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