Helene P M Johansen: 1 book

Book cover of Relational Political Marketing in Party-Centred Democracies
by Helene P.M. Johansen
Language: English
Release Date: April 8, 2016

This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in...
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