Honey Parker: 1 book
Billion-Dollar Branding
Brand Your Small Business Like a Big Business and Make Great Things Happen
Language: English
Release Date: August 21, 2012
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.
Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo,...
