Howard Behar: 2 books

Book cover of The Magic Cup

The Magic Cup

A Business Parable About a Leader, a Team, and the Power of Putting People and Values First

by Howard Behar
Language: English
Release Date: March 29, 2016

We all love the fairy tales we grew up on, creating a world in which good always wins over evil, where those whose hearts are true and who do the right thing come out on top. But, grown-up competition for success is rough, even cutthroat, and we've often heard that nice guys finish last. Not...
Book cover of It's Not About the Coffee

It's Not About the Coffee

Lessons on Putting People First from a Life at Starbucks

by Howard Behar, Janet Goldstein
Language: English
Release Date: December 27, 2007

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his...
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