Hugh Wilson: 9 books

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is...

While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We...

It is February of 1939. International tensions are at an all-time high, and there is little trust in Germanys new leader as Ian Mackay, a decorated Royal Flying Corps ace of the Great War, settles atop the mountain of Ben Lomond to watch the sunrise. A short time later, Ian observes what he believes...

Explorations of design, use, and reuse of information technology in diverse historical and cultural contexts. This book explores alternative cultural encounters with and around information technologies. These encounters are alternative because they counter dominant, Western-oriented notions...

**An “**engrossing collection of rigorously researched articles” from Elizabeth Warren, Jared Bernstein, William Julius Wilson, and more (Publishers Weekly). Can the wealthiest nation in the world do anything to combat the steadily rising numbers of Americans living in poverty—or the...

“Buckingham Palace, Stonehenge, Manchester United, i Beatles... un viaggio in Inghilterra e Galles è un affascinante percorso tra i luoghi emblematici, celebrità e tesori nascosti" (Neil Wilson, autore Lonely Planet). Dalla leggiadra cattedrale di Canterbury alle montagne del Galles ai paesaggi...

Contents: 1. Use Preview To See Table of Contents Inside Also available: The Complete Harvard Classics Collection (51 Volumes + The Harvard Classic Shelf Of Fiction) 50 Masterpieces You Have To Read Before You Die (Golden Deer Classics)

Georgians, like all Americans, experienced the Civil War in a variety of ways. Through selected articles drawn from the New Georgia Encyclopedia (www.georgiaencyclopedia.org), this collection chronicles the diversity of Georgia’s Civil War experience and reflects the most current scholarship in...

Lonely Planet: The world's leading travel guide publisher Discover the freedom of open roads while touring Great Britain withLonely Planet's Great Britain's **Best Trips,**your passport to up-to-date advice on uniquely encountering Great Britain by car. Featuring 36 amazing road trips, from...