Ilana Edelstein: 1 book
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand : From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Language: English
Release Date: April 23, 2013
The never-before-told story of Patrón Tequila--the brand that revolutionized an industry
How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico
The Patrón Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity...
