J Darroch: 2 books
Garsington Revisited
The Legend of Lady Ottoline Morrell Brought Up-to-Date
Language: English
Release Date: June 5, 2017
Lady Ottoline Morrell was the foremost host of the Bloomsbury set, offering sustenance and friendship to Virginia Woolf, Vanessa Bell, TS Eliot, DH Lawrence, Duncan Grant and her lover Bertrand Russell, to name but a few. This book is a revised and updated edition of the author’s original biography...
Why Marketing to Women Doesn't Work
Using Market Segmentation to Understand Consumer Needs
Language: English
Release Date: July 5, 2014
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.