Jan Bodin: 1 book
Marketing Management in Geographically Remote Industrial Clusters
Implications for Business-to-Consumer Marketing
Language: English
Release Date: November 27, 2012
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing...
