The Total Market Approach to Reaching the New Majority
by
Jeffrey L. Bowman
Language: English
Release Date: September 11, 2015
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market
Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. REFRAME:...