Jihad Mohammad: 3 books
Is Loyalty Dead?
Marketing Strategies to Survive in the Saturated Telecommunication Market
Language: English
Release Date: July 11, 2016
This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize...
by Jihad Mohammad, Farzana Quoquab
Language: English
Release Date: July 28, 2016
Language: English
Release Date: July 28, 2016
This book enables its readers to understand Islamic ethics at workplace and its role in enhancing the performance and productivity of organizations. Moreover, this timely and important book is an essential guide for academician, researchers, and managers to enhance and enrich their understanding and...
Instructor’S Guide
A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management
Language: English
Release Date: February 1, 2018
This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/trainers in advanced undergraduate and MBA/MSc classes. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive...