John L Stanton: 3 books
by CRISTINA CALVO PORRAL, JOHN L. STANTON
Language: English
Release Date: December 15, 2009
Language: English
Release Date: December 15, 2009
Mrketing reversed prior business logic 50 years ago and said«the customer is king», and the companies began to recognizethat it was not just the product that was the most important aspect oftheir business. Companies recognized that consumers had a myriadof choices of product offerings and marketing...
Corporate Cthulhu
Lovecraftian Tales of Bureaucratic Nightmare
Language: English
Release Date: January 22, 2018
YOUR CALL TO CTHULHU IS IMPORTANT TO US. PLEASE HOLD.
Red tape. Catch-22s. Circular chains of command. Whether you're a customer or co-worker, bureaucracies drive us all insane. Even management is just a cog in a vast machine. Information, items, and even people get lost in the system, never...
Where Credit is Due
Bringing Equity to Credit and Housing After the Market Meltdown
Language: English
Release Date: November 21, 2013
While much recent attention has been focused on the subprime lending and foreclosure crisis, little has been said about its radically-disparate impact. Drawing upon history as well as insight into the current crisis, this book shows that this crisis is not an anomaly, especially for people of color;...