John Mccreery: 1 book
Japanese Consumer Behaviour
From Worker Bees to Wary Shoppers
Language: English
Release Date: April 8, 2014
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population?...
