Fundamentals of Advertising, Branding and Communication
by
Jorg Dietzel
Language: English
Release Date: July 1, 2008
Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to...