Kevin Maney: 5 books
Trade-Off
Why Some Things Catch On, and Others Don't
Language: English
Release Date: September 15, 2009
A Fresh and Important New Way to Understand Why We Buy
Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?
The answer lies in the ever-present tension between...
The Two-Second Advantage
How We Succeed by Anticipating the Future--Just Enough
Language: English
Release Date: September 6, 2011
What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky’s brain that made him exceptional. Over...
Making the World Work Better
The Ideas That Shaped a Century and a Company
Language: English
Release Date: June 10, 2011
Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company , journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding...
Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
Language: English
Release Date: June 14, 2016
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...
by 阿爾．拉瑪丹(Al Ramadan)、大衛．彼得森(Dave Peterson)、克里斯多夫．洛克海德(Christopher Lochhead)、凱文．梅尼(Kevin Maney)
Language: Chinese
Release Date: November 10, 2016
Language: Chinese
Release Date: November 10, 2016
想稱霸市場，就不要做出最好的產品，而要提供最好的解決方案！
過去的企業若想稱霸市場，總是希望能創造最好的商品最優秀的性能、最快速的運作……等然而，這個時代的致勝邏輯已經截然不同！
創造一個全新的市場品類(category)讓你的產品無法定義，無法跟過去相比，才能成為頂尖，創造無懈可擊的事業，讓你定義市場，而不是市場定義你！...