Kevin Popovic: 2 books

Book cover of Satellite Marketing

Satellite Marketing

Using Social Media to Create Engagement

by Kevin Popovic
Language: English
Release Date: December 19, 2017

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your...
Book cover of 20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons
by Kevin Popovic
Language: English
Release Date: March 20, 2013

20 years, 20 panelists, 20 questions—that’s the basis for this book.Between 1990 and 2010, communications experienced a radical amount of change. In that period, technological innovation inspired a shift in culture that revolutionized the way that we communicate. As technology, software and services...
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