Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence
by
Kieran Flanagan, Dan Gregory
Language: English
Release Date: August 15, 2014
Appealing to humans' basic instincts to increase influence, buy-in and results
Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play...