Kleopatra Konstantoulaki: 1 book
Business-to-Business Marketing Communications
Value and Efficiency Considerations in Recessionary Times
Language: English
Release Date: June 27, 2017
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability...
