Lara Fawzy: 1 book
Emerging Business Online
Global Markets and the Power of B2B Internet Marketing
Language: English
Release Date: October 4, 2010
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology,...
