Leslie M Meier: 1 book

Book cover of Popular Music as Promotion

Popular Music as Promotion

Music and Branding in the Digital Age

by Leslie M. Meier
Language: English
Release Date: December 27, 2016

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake...
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