Lisa Ann Richey: 1 book
Brand Aid
Shopping Well to Save the World
Language: English
Release Date: November 30, 2013
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful...
