Lisa Shepherd: 3 books

B2B companies arent often natural-born marketers. Marketing isnt a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity and the necessity to get smart about marketing. They have the opportunity...

New York Studio Conversations presents a series of sixteen interviews with female artists conducted by the art historian Stephanie Buhmann. Looking for an approach beyond the mainstream media coverage of the art market, Buhmann visited the artists in their studios and gained insights in this intimate...

Celebrity culture, health care, and travel attract attention in America’s media-saturated society. These worlds curiously intersect in the study of medical tourism. Although the US touts some of the finest and best-known medical facilities in the world, many jet-setting A-list celebrities, who can...