Malini Majumdar: 1 book
by Malini Majumdar
Language: English
Release Date: November 23, 2009
Language: English
Release Date: November 23, 2009
Scientific Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: A strong brand, having high brand equity generates higher revenue for the company. Brand Equity, as evidenced, results from...
