Martin Kornberger: 4 books
Brand Society
How Brands Transform Management and Lifestyle
Language: English
Release Date: January 21, 2010
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts...
Managing and Organizations
An Introduction to Theory and Practice
Language: English
Release Date: November 2, 2015
Get 12 months FREE access to an interactive eBook* when you buy the paperback (Print paperback version only 9781446298374*)*
'Already a classic in its field, Managing and Organizations’* *success among teachers and students reflects its comprehensiveness and accuracy. A great handbook from...
by Professor Stewart R Clegg, Martin Kornberger, Chris Carter
Language: English
Release Date: September 17, 2008
Language: English
Release Date: September 17, 2008
'I love this book...it is novel, punchy and extremely well written. It takes the pomposity out of strategic management, showing that strategy is everywhere and can really help with the complicated jargon. A great read, buy it!' - Cary L. Cooper, Professor of Organizational Psychology and Health Lancaster...
Managing and Organizations
An Introduction to Theory and Practice
Language: English
Release Date: February 11, 2019
A realist's guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the way.
Used by nearly 50,000...