Martin P Davidson: 2 books

Book cover of The Consumerist Manifesto

The Consumerist Manifesto

Advertising in Postmodern Times

by Martin P. Davidson
Language: English
Release Date: September 27, 2013

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself,...
Book cover of Achieving sustainable cultivation of wheat Volume 1

Achieving sustainable cultivation of wheat Volume 1

Breeding, quality traits, pests and diseases

by Dr P. Bramel, Dr Kellye Eversole, Dr Jacques Le Gouis
Language: English
Release Date: June 30, 2017

Discusses ways of ensuring genetic diversity, advances in wheat breeding and their use to improve properties such as drought resistance and cold tolerance; Summarises research on factors affecting nutritional and other aspects of wheat quality; Reviews advances in understanding wheat pests and diseases...
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