Martin Pydde: 1 book
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Language: English
Release Date: May 29, 2009
Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, European University Viadrina Frankfurt (Oder), language: English, abstract: Anthropomorphization happens whenever human characteristics are imputed...
