Michael F Golden: 4 books

Book cover of Lessons of a Brand Manager
by Michael F. Golden
Language: English
Release Date: November 16, 2011

After 150-plus years in the firearms business, customers everywhere recognized the Smith & Wesson name -- but they didnt know what it stood for. For CEO Michael Golden, and the team of brand-builders he put together, the challenge wasnt just about reclaiming market share. It was about regaining an...
Book cover of Reborn in the USA
by Michael F. Golden
Language: English
Release Date: November 16, 2011

Michael Golden, CEO of Smith & Wesson, has improved marketing, introduced new product lines, including hunting and military rifles, and acquired companies to expand into new markets, such as facility security. Here, he focuses on the elements of the comeback -- from the development of a strong management...
Book cover of No Company Runs Itself
by Michael F. Golden
Language: English
Release Date: November 16, 2011

Under Michael F. Goldens leadership, gunmaker Smith & Wesson has improved marketing, introduced new product lines, such as rifles and shotguns, and acquired companies to expand into new markets, such as home security. Here, he shares the leadership methods that he relied on throughout this remarkable turnaround.
Book cover of Research on Schools, Neighborhoods and Communities
by Walter Allen, Angela E. Arzubiaga, Miguel Ceja
Language: English
Release Date: March 7, 2012

Research on Schools, Neighborhoods, and Communities: Toward Civic Responsibility focuses on research and theoretical developments related to the role of geography in education, human development, and health. William F. Tate IV, the Edward Mallinckrodt Distinguished University Professor in Arts &...
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