Michal Gregus: 1 book

Digitalization: The Consumer in the Digital Age, E-commerce and Asymmetric Information, Chances and Risks for Small and Midsize Companies in the BtoC Retail Business

Book cover of Digitalization: The Consumer in the Digital Age, E-commerce and Asymmetric Information, Chances and Risks for Small and Midsize Companies in the BtoC Retail Business

Digitalization: The Consumer in the Digital Age, E-commerce and Asymmetric Information, Chances and Risks for Small and Midsize Companies in the BtoC Retail Business

by Marc Wiefel, Michal Gregus
Language: English
Release Date: August 9, 2016

Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Business Management, Corporate Governance, Comenius University in Bratislava (Management), language: English, abstract: The present work explores the impact of the global megatrend of digitalization on the business...

We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy