Mike: 6654 books

Studying for the GRE? This book will guide you to a better score on the quantitative section. With this book, you'll be able to assess which areas you need more practice with while mastering those that need little practice. All 120 sample exercises come with a full explanation of the answer for step by step studying. Every recommended topic to study by the makers of the GRE is covered.

When I looked for help to configure service contracts. I quickly realized there was a gap in the material. There was very little material that talked about Service contracts. I could find bits and pieces about billing plans, revenue recognition or contracts, but nothing to give me the full picture....

一本行銷人絕對不能沒有的職場實戰指南；一部持續升級的市場分析技術本！ 在分析師的書架上贏得兵家必爭的首席地位，分析師一有疑問就會率先翻閱！   這不是典型的市場分析教科書，但它比任何一本教科書都重要！ 它以淺顯易懂的文字，透過概念式的說明， 協助每一位市場分析師及行銷從業人員解決疑問， 它是專為這些人而寫，所以它非常實用。   何謂市場分析？就是行銷科學， 行銷科學的功用在於量化因果關係， 亦即衡量某一變數對其他變數的影響，也就是預測消費者行為。 請先記住一個觀念： 消費者行為可說是所有行銷活動的中心點、樞紐及核心。 如果「行銷」不著重於消費者行為（不管是理解、鼓勵、改變等）， 最後得到的結果十之八九會偏離正軌。 透過市場分析可歸結出策略，除非了解前因後果，不然很難對症下藥。 例如，你可以透過市場分析得知哪個客群對價格很敏感、 哪個族群喜歡哪種行銷企劃（Marcom）、 哪項業務面臨競爭壓力、哪個類型的顧客不夠忠誠，諸如此類。 一旦掌握（不同消費者族群）所適用的解方，產品組合就能調整到最佳狀態。   作者以親身經驗告訴讀者，企業界市場分析所應注意的重點， 不在於技術方面的眉角，而是行銷的功能、目的， 以及這些功能和目的所代表的重要意義。 ** ** 例１：賣鞋的資深同事為什麼明知奧客想占便宜卻還是免費奉上一雙新鞋？ 真正的聰明人永遠懂得以顧客的需求至上。不能從財務的角度判斷「對錯」， 真正能延續商機的關鍵在於以顧客為中心的思維。   例２：自以為精心為社內CEO準備的簡報會議，卻在對方問了一個狀況外的問題後全面失控？！ 想要獲致成功，務必全神貫注於重要的事務上， 尤其是那些位階高過你好幾個層級的上司認為重要的事。 ** ** **例３：**只要是從事行銷科學的人，一定都曾經歷過，那就是修改數據、編輯輸出檔案及調整結果，讓最後的成果（更）貼近直覺…… 這是行銷科學的弱點，也是一種粉飾太平的行為！ 修改數據的事實終究隱藏不住，擅自修改結果的行為也不可能永遠不被發現。 這種行徑會讓你從此以後，信用度蕩然無存。   本書鎖定的讀者群包括： 需清楚找出行銷目標的企業分析師 需知道哪些促銷活動效果最好的活動企畫經理 為提高效率而必須割捨部分客群的行銷人員 需設計及實施滿意度問卷調查的市調人員 需為產品和品牌設定最佳定價的價格分析師等等。   本書內容含蓋層面有三： 第一層面單純解釋概念，不牽涉任何數學，目標是要讓讀者完全理解。 第二層面進入技術階段，適時運用SAS等工具示範相關要素、說明解讀方式。 第三層面則會繼續深入探討技術，以滿足專業人員的知識需求。   第一本涵蓋需求、市場區隔、選擇目標市場及計算分析結果等課題的行銷書。 完美結合理論與實務，並示範如何解決業界大規模行銷資料的相關問題。 採用簡單易懂的敘述風格，以及在真實工作情境中的實際運用。 從業人員在執行任何類型的行銷工作時，勢必遇過書中的舉例，極易產生共鳴。     作者**/**譯者簡介 ＜作者簡介＞ 麥可．格里斯比（Mike...

The book traces the legacy of racism across three continents, from its origins to the present day, bringing a sophisticated neo-Marxist analysis to bear on a muti-faceted and endemic topic.*BR**BR*Mike Cole takes us through the racial histories of the United Kingdom, the United States and Australia....

In this book I will be talking about finding employment with a not so good record. You may only have a one or two things on your record that you think might be hindering you of getting a job from the employer. You never really know why the employer gives you the saying “thanks, and we will call...

The world has been shaken by recent losses of talented people who succumbed to extreme sadness and overwhelming sorrow. Demystifying Depression sheds some light into suggestions to overcome unfounded megrims and prolonged blues, practicing inexpensive yet creative proposals on a daily basis. Turn...

Events in Alaska. Targeted reviews in regional and national sports, Christian, and sobriety media. Featured at PNBA. ARCs available. Online promotion GoodReads, Indie Advance Access, GraphicArtsBooks.com, and Facebook fan page.

Is it possible for church leaders to use biblical and secular leadership concepts in a way that keeps Christ—not the marketplace—at the center of their mission? Drawing on biblical material and business wisdom, In Pursuit of Great AND Godly Leadership explores the critical leadership decisions...

Why School? is a little book driven by big questions. What does it mean to be educated? What is intelligence? How should we think about intelligence, education, and opportunity in an open society? Drawing on forty years of teaching and research and "a profound understanding of the opportunities,...

“Shines a light on institutions that are teaching students, young and old, how to rebuild our economy and put America back to work” (President Bill Clinton). It’s a statistic that’s sure to surprise: Close to forty-five percent of postsecondary students in the United States today did...

Everyone is calling for smart growth...but what exactly is it? In The Smart Growth Manual, two leading city planners provide a thorough answer. From the expanse of the metropolis to the detail of the window box, they address the pressing challenges of urban development with easy-to-follow advice and...

The story is all too-familiar: On April 20, 2010, the Deepwater Horizon oil rig exploded, killing eleven workers and creating the largest oil spill in the history of U.S. offshore drilling. But, this wasn't the first time British Petroleum and its cost-cutting practices destroyed parts of the natural...

Long Blurb: The book of Proverbs has long been considered the healing verses of the Bible. For instance, it has been said that a proverb a day will keep Satan away. I have several friends who base their entire lives on one or two verses from Proverbs. I have learned so much by pursuing this ministry...

Written by a veteran marathon runner, Marathon Training is packed with valuable training advice for beginner marathoners and experienced runners alike. For first time marathon runners, the topics covered will help them reach the finish line comfortably.This book includes all the main topics...